Every so often, as we dig through old files, or clean out a filing cabinet, we uncover delightful finds from the past. As we approach our 50th year in business, it’s nice to look back, and to discover letters and emails written by Stephen and others. This post is Stephen writing about Reviva’s unique difference – and his words remain true today as they were years ago.
From the desk of Stephen Strassler (circa 2016)
Reviva Labs is decades old and is one of the skin-care pioneers in Health Food Stores. But what many don’t know is that Reviva’s origins started in professional skin-care salons. In our beginning, skin-salon growth was challenging. So, because of our natural ingredients, we shifted focus towards Health Food Stores. But back then, and now, Reviva’s products were formulated for Aestheticians use in skin salons – something we’ve never lost sight of. What does this mean?
PERFORMANCE.
Aestheticians are the toughest critics of skin-product performance. The product must do what it is intended to do, or they are out of business, and so Reviva’s products must perform.
Dermatologist Dr. Jeanette Jacknin, author of “Smart Medicine for your Skin”, said it this way. “I wasn’t surprised to learn that even though Reviva Labs products are sold in Health Food Stores, they are actually formulated for professionals. It’s the potency and special blending that, no doubt, is the reason Reviva Labs products have proven so effective.”
PERFORMANCE EFFECTIVENESS, EXPERIENCE, SAFETY.
These have been the hallmarks of Reviva Labs long history.
THE BASICS AND BEYOND
There are 3 basic steps in one’s skin-care program:
- Cleansing/Exfoliation
- Daytime Protection and Moisturizing
- Nighttime correction or treatment
Naturally, Reviva Labs offers PERFORMANCE for the Basics. But today’s skin care user recognizes they need more than the basics for their individual needs and to enhance their appearance. And when it comes to individual needs or skin problems, no competitive brand equals Reviva Labs depth of performance-proven products.
Shoppers should know that for their various needs in fighting skin aging or skin problems, he or she can turn to Reviva’s Line. They’ll see specialties they won’t find in other lines. For example, in addition to the popular targeted Serum and Creams for Hydration, Firming, Antioxidant Protection, etc. Reviva offers specialties for Redness, Discoloration, Dark Circles, Nasolabial Folds, Glycolics, Anti-Pollution, and so much more. To look at it another way, the Reviva Labs line offers skin care fans the potential for a greater proven results than any other brand.
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