Troy Augustine is the enthusiastic CEO and President of Sendayco LLC, where he’s been making waves in the skincare world. With a knack for building online businesses, Troy has successfully led Sendayco through three major brand acquisitions and is gearing up for even more growth. The company’s beloved brands include Pure Body Naturals, DIY Beauty, Emily’s Naturals, and Reviva Labs.

Troy’s impressive educational background includes an MBA from Stanford University Graduate School of Business, an MS in Manufacturing Systems Engineering from Stanford University, and a BS in Mechanical Engineering from The University of Kansas. His career journey has taken him through various industries, with leadership roles at Stoddard Hill Capital, iNET Interactive, Tradec, Inc., and Delphi Automotive Systems. At iNET Interactive, he steered the company to become a leading online media and events company in the B2B technology sector, culminating in its acquisition by Penton. His time at Tradec, Inc., a Silicon Valley start-up, saw him pioneering online procurement and supply chain management, contributing to its acquisition by Agile Software.

At Sendayco, Troy is committed to changing the way consumers discover, experience, and purchase skincare products. He excels at creating, acquiring, and growing direct-to-consumer brands that make a positive impact on consumers’ lives. His strategic vision and hands-on leadership have been pivotal in Sendayco’s success and continued innovation in the skincare industry.

When he’s not busy driving Sendayco forward, Troy is an avid hockey fan and player, bringing the same energy and passion to the rink as he does to his professional endeavors. His love for the sport is a testament to his dedication and teamwork, qualities that he seamlessly integrates into his leadership style at Sendayco.