When we think skin care, we typically envision women. Men are simply not expected to be mindful of their skin and most don’t consider skin care important. In fact, in a 2020 survey, it was discovered that 33% of men don’t wash their face every day. And 63% of men do not regularly use a facewash, while 11% have never even tried it.
Fortunately, things are changing, as men become more aware of how caring for their skin is important. In 2020, the market size of men’s skin care was 12.34 billion, but it’s projected to grow 6.2% from 2020 to 2027 to approximately 18.92 billion. It’s why many male focused skin care brands have emerged recently.
Buy some good skincare for the dudes and dads in your life
But the impediment is still the cavalier male attitude towards skin care. Most men will use something that is “there” but won’t likely seek out their own skin care. Male skincare brands leverage this aspect by targeting the women in men’s lives. Good or bad it is a reality-based sales approach. By making skin care available and accessible men will be more likely to try and regularly use it. Fortunately, most skin care is unisex, so you can buy great skin care that can be used by the man in your life – and by yourself too.
Yes, there is some difference between men’s skin and women’s skin due to hormonal factors and other gender-based differences. But most general skincare is suitable for men and women. And if 33% of men aren’t even washing their faces daily, something is certainly better than nothing. Scents and fragrances can be important – but most natural, clean-beauty, uses little or no added fragrance – so it’s naturally unisex in use.
Great ideas for dads
We can agree that a small but growing percentage of men eagerly embrace and enjoy skincare. Some may even have multi-step routines they follow daily. But these gentlemen are likely outliers currently. So, we need to focus on the basics to help the boys in your life.
Cleansers are simple and beneficial
A good cleanser can wipe away the grime of the day. But cleansers can also offer additional benefits. Glycolic acid cleansers can help exfoliate and improve cell turnover while also cleansing – resulting in more youthful-looking skin. Reviva’s charcoal cleanser is an excellent option for overall gentle cleansing and detoxifying. Plus, it’s black, so it looks cool. Or our new Sea salt cleansing gel is an option for an unknowingly dewy fresh face. To encourage the men in your life, we suggest putting the cleanser in the shower to make it infinitely convenient.
Simple daily moisturizers
No dude new to skin care is going to practice a multi-step skincare regimen. So, keeping things simple is better. A multi-pronged moisturizer is helpful. Something that combines antioxidants and peptides will be easy and helpful to sneak into their routine. And if it includes a sunscreen, even better.
Reviva’s Antioxidant Day Crème, Charcoal Daytime Moisturizer, or Calming Rejuvenating Crème are all excellent multi-ingredient moisturizers that not only moisturize but they impart additional benefits too. Or try our Sun Protective Moisturizer for simple hydration and UV protection. But most guys are at least willing to apply sunscreen nowadays – so you can work that in as a free extra step.
Pick a serum
When your fella is ready, you can introduce a serum to his routine. It could simply be an add-on to his morning or evening. So, if he’s using a moisturizer at night, he could do the serum in the AM, perhaps after shaving. Some serums can be calming to your skin and non-drying like some alcohol heavy aftershave lotions.
Reviva’s Calming Renewal Serum is a terrific moisturizer and soothing serum. Or our Facial Skin Prep offers a bounty of ingredients that kick-start your anti-aging while also hydrating. Or enjoy our newest Bakuchiol Plus Serum for all-around skin benefits.
Three steps can do a lot
Cleanse, serum, and moisturize are three simple steps that can offer tremendous skin improvements for most men. Especially if they haven’t been avid skincare users in the past. In the AM they can cleanse and then apply a serum. And at night they can cleanse (if needed), and they apply a moisturizer (and/or serum… but let’s not get ahead of ourselves).
The good news; all the skincare we’ve mentioned is usable by the dads and dudes in your life as well as yourself. So, take the simple step to get the men you care about something they likely won’t buy for themselves. Give them the gift of better looking and healthier feeling skin.
Related Reading
- https://www.grandviewresearch.com/industry-analysis/mens-skincare-products-market
- https://www.ipsos.com/en-us/knowledge/customer-experience/there-is-a-market-for-mens-cosmetics-and-a-generation-gap
Related Content
