Reviva has always been known as a functional treatment brand. From our inception, Stephen Strassler and Judith Strassler sought out and developed products that addressed specific skin care concerns and problems. This sometimes led to very specific products designed to treat specific issues. But as Reviva grew and evolved, newer products began to broaden in scope, as Stephen began to embrace Reviva’s principle of layering. It was recognized that you can only “squeeze” so many key ingredients into a product before it tops out the efficacy. So, multi-pronged products that utilized optimum levels of key ingredients appeared and simple two or three product regimens became the norm.
Cleanse, Tone, Moisturize, Protect
The latest skin care mantra is cleanse, tone, moisturize, protect, which is an overly basic set of steps – good in concept, but often too simple in effect. Reviva has always had products to accommodate this type of skin care approach; however, it often falls short of adequately addressing the needs of consumers. Function over form is a tenet of Reviva. The effectiveness of the product and how it addresses a user’s skin care problem is paramount.
Anti-Aging, Brightening, Defense, Firming, Hydrating, Restoring, Revitalizing, Specialty
Beginning in 2017, Reviva recategorized our product offerings around eight primary skin concerns. This reorganization has been successful, and allows consumers to navigate our products quickly; to locate a simple regimen to address their primary concerns. So, if a major worry was anti-aging, a consumer could easily shop our anti-aging collection and craft a cleanse, tone, moisturize routine. This helped streamline and simplify shoppers’ selections from Reviva’s 55+ products. But within our collections lurked an unforeseen weakness.
The unexpected silo effect within our new collections
Historically, Reviva’s products were sold a la carte, and consumers mixed and matched. But it took some savviness and experience to be able to navigate the breadth of Reviva’s offerings. Which is what led to the streamlining via new categories. Unexpectedly though, around 2019 as our updated branding and our new category took hold, we began to see an increase in cross category questions. The categories appeared to help end the confusion of choosing from our fifty-plus products, but led instead to consumers corralling themselves within a category. While our products were all still usable to mix and match – shoppers began to isolate themselves within categories. Inadvertently we had solved one problem and created another.
Reviva began to introduce bundles and premade kits that mixed and matched products from various categories to help promote the fact that our products all worked together, regardless of their main category. Even our webinars, zoom demos, and in-store brand ambassadors continuously communicated and promoted the use of multiple products across categories. This helped but didn’t totally eradicate the silo effect. As a result, Reviva once again began to mindfully reflect on our products – and Stephen and Judy’s core philosophies – to come up with a better classification for our products; understandable to all, but still function-based.
Introducing skin care to: Prepare, Prevent, Correct, and Enhance
As Stephen and Judith traveled the globe seeking out new skin care concepts in the early days of Reviva Labs, one glaring difference became apparent between European and United States skin care philosophies. In European skin care a lot of effort was focused on preparing your skin and preventing damage. The basic concept was that if you took care of your skin from a young age and nurtured it, you’d have less trouble later. Conversely, until recently, U.S. skin care had focused on correcting and concealing skin care problems.
Therefore, in Reviva’s early days, many of the concepts Stephen brought back from Europe and introduced into the U.S. skin care market appeared so novel and new. They were for the United States, but they had strong foundations in classical skin care philosophies. Hence, Reviva is again recategorizing our products to align with basic core skin care tenets with an emphasis on functional treatment and efficacy.
Skin Care to Prepare
Removing grime, sebum, dead skin cells, and debris from the skin not only purges the skin but lays the groundwork for all follow-up treatments. Even the best serums and creams won’t be truly effective if they can’t penetrate the epidermis. To keep things simple, Reviva has gathered all our cleansers, soaps, toners, and masks under this new category. Reviva Labs has everything you need to prepare your skin to maximize the benefits of your follow-up treatments.
Skin Care to Prevent
Skin care concepts are catching up with old-world knowledge, and the European concepts of preventative skin care has gone mainstream – spurred on by the internet’s abundance of shared knowledge and the explosion of wonderful skin care options. As usual, Reviva continues to be at the forefront of skin care formulations. From our classic Alpha Lipoic Acid, Vitamin C Ester, DMAE Crème to our recent Vitamin C Serum Reviva continues to develop and create skin care to prevent the problem skin conditions that seemingly appear overnight as we age. Reviva has all the products you need to treat your skin with potent, proven ingredients to keep your skin looking healthy and younger.
Skin Care to Correct
Even the best skin care routine can’t always outrun the ravages of time or other skin care issues. So, Reviva continues to create innovative and proven products to help visibly correct even the most stubborn skin issues. Advanced cosmeceutical peptides, unique natural ingredients, and proven staples combine to help reverse the appearance of aging, deliver more radiance to complexions, and help skin look and feel younger and healthier overall.
Skin Care to Enhance
Unique products focused on improving or enhancing specific skin issues have long been a hallmark of Reviva. And you’ll find a plethora of options under our Enhance category. From targeted eye treatments to contoured eye pads, mascara, and targeted body lotions, Reviva offers unparallelled solutions. Reviva’s effective natural skin care produces visible results to boost your already beautiful complexion.
Skin care spot treatments and easy routines at the ready
We’re confident even those new to Reviva Labs’ Natural Skin Care line will find it easy to create a simple skin care regimen by selecting from our new categories. And don’t worry; our old categories will still be accessible too – along with product type classifications (Creams, Serums, etc.) as well. No matter how you prefer to browse and build your skin care, Reviva will now accommodate your desires and needs. And if you’re still having trouble tailoring the best set of products, simply reach out to one of our skin care professionals for a quick bit of guidance. We’re here to help you look and feel healthy and beautiful.
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