Founded in 1973 Reviva Labs still managed to grow and thrive during the difficult stagflation years from 1974 to 1982. As a 49-year-old family business that’s weathered many challenges, Reviva takes pride in continuing to offer affordable, effective natural skin care.
Reviva is refusing to raise consumer pricing; refuses to shrink the product size; and has not opted to substitute ingredients for less costly alternatives. “We recognize not every company can avoid raising prices,” said Bill Levins, Reviva Labs’ President. “We tightened our belts during the pandemic and continue to run lean allowing us to keep our products the same size and the same price.”
Reviva has always been focused on providing the best skin care at great pricing. In 2019, Reviva quietly increased the size of its products, offering 25% more product for the same price, in all its jarred products. “As many of our competitors were reducing their volumes Reviva was doing the opposite by providing 25% more product for the same price,” said Jeri Trachtman, VP of Sales. Reviva’s pricing from 2019 has remained unchanged as have its product sizes.
“I’m not sure you can buy anything today that costs the same as it did in 2018 – except for Reviva’s skin care”
Jeri Trachtman
“It hasn’t been easy to absorb some truly dramatic price jumps from our vendors,” said Bill Levins, “but we continue to push back and want to maintain the affordability of our products for our customers.” Reviva’s last price increase occurred in 2018 and only affected a few items. But as of today, Reviva has no plans to increase pricing through the remainder of 2022. The goal is to hold the line until markets settle down.
“I go to the store, I see the huge price increases or the smaller packaging for the same price – and I’m annoyed too,” said Bill Levins. Having survived the challenging 1970s Reviva is looking towards the future when things stabilize and look better. Until that time, Reviva is working to keep everyone looking good by providing its products at the same pricing it has since 2018. “I’m not sure you can buy anything today that costs the same as it did in 2018 – except for Reviva’s skin care,” said Jeri Trachtman.
Related Content
