HADDONFIELD, New Jersey, Oct 27, 2020 — Reviva relaunched our Cream Hydratante in March of 2019 at the behest of our co-founder and CEO Judith Strassler. Later, in October of 2019, Reviva began to donate 10% of each revivalabs.com sale of Cream Hydratante to St. Jude Children’s Hospital. The cream’s fans have recently recognized even more benefits of this highly-effective moisturizer.

Judith loved the Cream Hydratante for use after her cancer treatments. She found it particularly soothing after radiation treatments. But as COVID-19 forced everyone to repeatedly wash their hands and to wear facemasks, Cream Hydratante’s appeal and use expanded. It was well known to be effective for excessively dry elbows and feet, but it has proven itself extraordinarily good at soothing dry, cracked hands – which are the natural outcome of excessive hand washing.

People naturally discovered how versatile this ultra hydrating product can be and simply started treating their severely dry skin.

Further, it’s great to use on irritated skin that occurs due to mask wearing – particularly around the ears and chin. Constant rubbing and strain on these delicate areas can cause chafing. Some who have tried petroleum products discover they tend to be greasy and goopy when applied. But Cream Hydratante offers deeply soothing hydration and locks in the moisture with natural candelilla wax without the sticky, goopy mess.

“Sales have been accelerating of our Cream Hydratante since Sprouts Farmers Market began to offer it during the initial months of the pandemic,” said Jeri Trachtman, VP of Sales at Reviva Labs. “People naturally discovered how versatile this ultra hydrating product can be and simply started treating their severely dry skin.” As fall and eventually winter months descend upon us its natural that shoppers will seek out moisturizers as skin is assaulted by dry heat, cold air, and continued COVID-19 precautions. “Fortunately, they have a more natural alternative that’s perfect for helping to soothe and heal dry skin on your face, hands, neck, feet, and even behind your ears,” said Jeri. Reviva’s Cream Hydratante is available online, at Sprouts Farmers Market, and at other fine retailers near you.

About Reviva Labs
Reviva Labs formulates safe, effective natural skin care that is sold in major retailers, professional spas and salons, and health food stores nationwide and internationally. For over four decades Reviva has delivered many skin care breakthroughs and introduced new natural ingredients to the market. Reviva Labs products are free of toxic or harmful ingredients, are cruelty-free, and proudly made in the USA. Our commitment to formulating products using natural elements as well as technological advances has made Reviva a leader in the natural skin care industry.